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PPC Marketing

PPC Marketing

Since organic search ranking is based primarily on your website content, its impossible to hold the top spot for every conceivable search term relevant to your website without making it unreadable when visitors do finally get there.

With pay-per-click, you can buy searches based on keywords you couldn't include into your site and you are able to target specific customers, you remain in control of your budget at all times which can be effective from as little as £30 per month spent on ads.

Pay Per Click Marketing

If you need to get the word out about your website, there are many ways to go about it. You could tell people when you meet them, hand out cards and flyers, send emails to your contacts, publish the address on a social network, or advertise on traditional media such as radio and TV.

Letting your contacts know is a good thing to do, only they probably already know about your website and have visited before. Publishing your website to strangers is also great, although its not always a highly targeted exercise - you don't know for sure that you're reaching people who are interested in your products or services.

One sure way of knowing that people are interested in what you have to offer is by letting, or encouraging them to come to you. And for a website, one of the best ways is to be found on a search engine.

Search engine listings are free (in the case of the major ones, at least); they each have their own way of working based on your website content, the number of people who link to you and the perceived relevance of what you've written compared with what somebody searched for. When someone finds you on a search engine and clicks the link to your site, this is known as an 'organic' visit. You have some limited control over how (or where) you're represented on a search engine, but ultimately, its out of your hands.

With Pay Per Click (PPC), you can show ads to people who are searching for products and services like yours, right at the moment they're searching for it, and you only pay when someone clicks the ad and visits your site.

Clicks can cost from as little as just 10 or 20p each and so not only is PPC a highly targeted form of advertising, its also one of the most cost effective. You can spend as much or as little as you want on a PPC campaign, depending on the size of your business and your budget.

Take an example scenario:

  • You pay per click at 20p each
  • You receive 5 clicks to your site in one day and spend £1
  • One of these visitors buys online or calls you and spends £10
  • Thats a return on investment (ROI) of 1,000%!

Although every project is different, we strongly believe in clear, up-front pricing. Here are some example prices involving this type of work, please ask us for a free, no-obligation quotation.

  • Management fees from £40 + VAT per month for ad spends under £100/month

If you're not convinced yet, read our case studies on how projects including WAM Europe, WAM Direct and George House Trust benefitted from our pay per click marketing services.

Pay-per-click allows your site to attract people right at the moment they're most interested in your products and services. Get in touch today to see how a targetted PPC campaign can increase visitors and conversions.
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