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WAM Direct

WAM Europe help manufacturers and retailers liquidate damaged, returned or end of line consumer electronics stock through refurbishment and remarketing. When they decided to take their successful business model online, they chose Codecraft as their partner to work with them to design, build and deploy their B2B trading website; WAM Direct.


PROJECT BRIEF

WAM Europe help manufacturers and retailers liquidate damaged, returned or end of line consumer electronics stock through refurbishment and remarketing. When they decided to take their successful business model online, they chose Codecraft as their partner to work with them to design, build and deploy their B2B trading website; WAM Direct.

THE TECHNOLOGY


THE CLIENT

WAM Europe is part of the Westcoast Group, one of the largest distributors in the UK with a turnover of nearly £1bn in 2008.

ABOUT THIS PROJECT

WAM Europe were looking for a web solution that could meet their objectives of allowing existing customers to view and buy from their product portfolio online, as well as attracting new customers.

To meet these challenges, we worked with WAM Europe to create WAMDirect.co.uk. Both attractive and functional in design, WAM Direct has a homepage that allows the company to convey strong marketing messages as well as showcase a selection of their stock.

Visitors are encouraged to create an account online in order to be allowed full access to the stock list. This allows WAM to verify new customers for suitability as well as to capture valuable information about each new account. Once registered and granted access to the site, customers are able to freely browse, search and filter the stock list to find products they are interested in and view the prices in a number of different currencies. Visitors are able to add product an online shopping basket which automatically applies discounts for bulk purchases or bundled products before finally being able to confirm their order and select a delivery date. Customers are then invited to make payment via credit account over the telephone, or to settle online using Paypal, or the payment gateway provided by Westcoast (WAM Europe's parent company).

The buying, sales and marketing teams at WAM are each able to access a full control panel in order to manage the customers, stock, bundle and bulk promotions, marketing messages, currency conversion and online orders.

The site is supported by WAM Europe's own marketing initiatives as well as a Codecraft managed PPC activity using Google AdWords.

Howard Strowman, CEO of WAM Europe says:

"Codecraft have produced a quality product, with creative flair and attention to detail."

Although WAM Europe is a predominatly offline business, in the 10 months between January and the start of November 2011, the website and its marketing initiatives generated*:

  • 500+ New customer accounts.

  • Over £30,000 of additional sales made via the site.

  • A noticable increase in overall enquiries and sales when compared to the same period last year.



*Source: WAM Direct
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